Whether "rent an apartment", "Italian restaurant" or "Apple support train" - already every third search query on the Internet contains a locality.
No wonder that Google takes this up and optimizes search results locally.
Local SEO is therefore becoming increasingly important for companies in Switzerland! Because many small and medium-sized Swiss companies have not yet exhausted the possibilities of this form of optimization, the potential of Local SEO is enormous.
How does Local SEO work?
The classic SEO is an important basis for Local SEO. Local SEO is also initially based on onsite and offsite measures that belong to classic search engine optimization, such as link building, the correct use of the meta and title tag and the crawlability of the website.
Google evaluates additional factors for the local ranking. These include:
- The local reference: How close is the searched location
- Local Citations: Quality and quantity of mentions and ratings on local business directories and portals
- Relevance: How well does the search query fit in terms of content
How long does SEO take?
Jumped to the front of the line from one moment to the next? Unfortunately, the optimization for Google search does not work like this. Be aware that with good search engine optimization it takes some time before you see real results.
You should also know that it depends on the size of the project. For already established sites, which have already built a backlink profile, it usually takes about 3-6 months until the first results are available. A completely new site on the other hand has to prove itself first, because it has no "history" that Google could fall back on. You will have to be patient for about 9-12 months in such a case.
Do not forget: Search engine optimization is not a one-time job, but an ongoing process. Stay with it - otherwise you will slip back into the back ranks. The competition never sleeps!